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MT Net Moderator/Heartland Subscriber

Joined: 12 Nov 2003 Posts: 3059 Location: Twin Citiots, Minnesota Heartland Gold: 7350
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Posted: Wed Mar 03, 2004 11:10 am Post subject: National Geographic Dogsledding |
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Someday, I may just have to take a dogsledding trip. Perfect to get back into some of those trout lakes during the winter.
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Wednesday, March 03, 2001904 Volume 15, Issue 9
National Geographic recognizes Ely
By Steve Foss
Ely has done it again.
The community — and particularly Wintergreen Dogsled Lodge — is featured in a National Geographic Adventure piece on must-do adventures. It is one of only two destinations featured from the Midwest.
In a photo caption above a shot of a dogsledding team in the March issue, the writing refers to the “hushed and wolf-haunted woods” around Ely. It also labels the area a musher’s paradise.
“Make March the month to go to the dogs,” the magazine said.
Linda Fryer, head of the Ely Area Chamber of Commerce, knows that such attention brings people to Ely, and that means more tourist money circulating in the community.
“Any time we have a thing like that,” she said, it has a tremendous impact for us. We have gotten very positive feedback from mentions in articles.”
Paul Schurke, owner of Wintergreen Dogsled Lodge, said that, when a mention like that comes from National Geographic, it really means something.
“This is a (public relations) dew drop from heaven,” he said, also pointing to an article in National Geographic Traveler magazine that featured the lodge and had his phone ringing so often that the publicity from that article alone nearly filled all available slots for the next year.
Schurke said he’s full up for the rest of the season, so the Adventure mention won’t have an immediate impact.
Citing several advantages dogsledding has over other winter tourist activities, Schurke agreed with the magazine’s designationof Ely as a musher’s paradise.
He said there are two dozen families in the Ely area with dogsled teams, eight of which do it as a business and four of which are into racing.
“We have a greater concentration of mushing than any other town in America,” he said. “Ely’s fortunate to have that longstanding connection with dogsledding, and is recognized as a mushing center.”
Schurke said dogsledding as a vacation activity has been growing steadily more popular. Partly, it’s because all ages and levels of physical ability are well served by the adventure, and it requires no special equipment or skills from the client.
Mushers also can have fine seasons even if there’s not a lot of snow, scheduling trips from early December through March.
“Somehow, dogsledding has struck a nerve out there,” he said.
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